One of the biggest problems many business owners face when it comes to hiring an SEO agency is that they are not sure what to look for in a reliable agency. One does not need a formal qualification to open an SEO agency and this is a reason, there are thousands of agencies claiming to be the best provider of search engine optimisation. However, a cursory look at their track record will tell you that they don’t know what they are talking about.
Business owners need to be careful about the partner they choose for search engine optimisation as the use of certain black-hat techniques can do a lot more harm in the long run. In fact, a few top brands in the world have been penalised by Google and other search engines as their partners were caught using prohibited SEO techniques to get high rankings.
If you partner with an SEO consultant who does not adhere to the guidelines issued by Google, you will most likely end up with a penalty for several months. They also have been cases where the whole domain has been removed from the Google search results. So, you need to be careful when choosing a partner for your search engine optimisation efforts. Here’s a list of some of the important factors you need to look at while choosing a top agency such as the PRO SEO Services UK.
The most important factor you need to look at is the number of years of experience they have in the industry. As mentioned in the beginning, there are thousands of agencies but it’s a highly competitive industry and one cannot survive here for many years without achieving results for their past clients. So, when you’re interviewing agencies, ask them about their experience in the industry and the results they have achieved for their other clients.
Ideally, they should have at least 3 to 5 years of experience in the industry. You should also know that SEO is a dynamic industry and things keep changing at all times. With the launch of Panda and Penguin updates by Google, some of the ranking techniques that used to work earlier are a strict no-no these days. Consultants who do not have the necessary experience won’t know how to ensure that their optimisation efforts do not run afoul of the Penguin as well as other changes made by Google.
Past results tell you a lot about the effectiveness of the ranking techniques used by an agency. When you’re interviewing consultants, ask them to show you the results for other clients over a period of several months. It is important for them to share the long-term results and not the short-term results.
While Google has released a lot of updates to clear search results of any spam, there are some techniques that can be used to achieve short-term high rankings. However, these rankings are not sustainable and more often than not, the whole domain is penalised by Google. Therefore, the long-term results tell you a lot more about the effectiveness of ranking techniques used by an agency over a period of time.
After all, when you’re spending money on SEO, you want the rankings to sustain for the years to come. So, pay attention to the long-term results.
One of the biggest mistakes made by business owners who do not know anything about the search engine optimisation industry is that they end up partnering with someone who guarantees results. First and foremost, an SEO agency cannot always guarantee results as Google can make changes to their algorithms and rankings can go haywire. So, do not work with someone who guarantees results. Instead, focus on the return on investment.
Thankfully, everything can be measured in SEO. You should ask them about the expected return on investment they can generate. It is also recommended to talk to some of their past clients and find out more about their experience working with the agency. If possible, ask them to share information about the ROI generated by the agency.
When it comes to the price, do not go with someone only on the basis of the lowest quote you have received. As mentioned above, your focus should be on the ROI generated on your investment. You should also keep in mind that good SEO is not cheap. Since the algorithms used by Google and other search engines are proprietary in nature, experienced consultants have to spend a lot of money on research in order to figure out the latest changes made by Google.
These tests cost a lot of money and professional consultants have to work very hard in order to get higher rankings and maintain those rankings. However, a good SEO agency will always deliver a positive return on your investment on SEO.
PRO SEO services UK is one of the leading SEO agencies in the UK and they have now opened an office in London in order to help UK businesses get high rankings for targeted keyword searches. They have a team of more than 20 consultants and web developers with excellent skills. All of the consultants in the company have more than five years of experience in the industry. In addition to their SEO services, they also offer PPC related services as well as web design services. They have achieved great success for their clients in Ireland and now they expect to do the same for UK businesses.
They offer a variety of digital marketing packages for businesses of all sizes. All of their packages are competitively priced and all of their packages include on-site and off-site search engine optimisation, SEO friendly web design, PPC management as well as natural link building services. As far as the time taken for SEO results is concerned, they claim to improve rankings in a period of around 3 to 6 months. Keep in mind that search engine optimisation does take time but the results are sustainable when things are done in the right manner. So, get in touch with PRO SEO Services UK now and get a free quote for their SEO services.