Are you in Florida and do you run a business or a website? If so, then you’ll want to learn about Florida SEO, such as who needs search engine optimization, what the benefits of optimization are, should you do it yourself or hire an expert and how to go about hiring an expert. By the end of this article, you’ll know the importance of it and why you should use a professional.
Whether you’re a business owner in downtown Miami or you run a small website in Cape Coral or anywhere else in the state for that matter, then you need SEO. Optimization is all about improving the visibility of your website in the SERPs, short for search engines results pages, but mainly in Google’s search results. When your website and its content are properly optimized, then your chances of your website being found early on in Google’s results are better.
In regards to Florida SEO, you can use tactics that are specifically designed to draw traffic to your site, but traffic that is pinpointed to the state or even a local area in the state. This is known as local search engine optimization. Regardless of what your goals are, you can achieve it with SEO.
There are many benefits, with the main one being able to drive traffic to your business and website. If you have a brick-and-mortar business, then SEO can send traffic through your door because people will find you in the search results and then they’ll come to your place. The bottom line is the more people who see your site in the search results, the more traffic you’ll get to either your website or your brick-and-mortar business.
Another benefit is the ability to build a massive list of leads. When people find your services, products or site in the results, then they may join your email list or provide you with their phone number. As a result, you can market to them later down the road.
Brand awareness is another benefit because when search engines users come across your site and they’ve found you early on in the results, then they will automatically trust you and remember who you are. Before you know it, you’ll become more competitive and your website will be the first thing that comes to people’s minds. In turn, your reputation will improve and so will the number of trust people have for you.
Those are only a handful of benefits. Do you want to reap all the potential benefits? If so, then you need professional SEO.
You can either do search engine optimization on your own or hire a professional. There are both pros and cons to each. Let’s discuss what some of them are.
The main benefit of doing search engine optimization on your own is you save money. However, you need to be willing to put in a lot of time and effort, as well as being willing to learn all you can about the industry. Things can change in a heartbeat, and if you’re not on top of changes, then your website’s rankings could suffer.
An expert knows what tactics are best to use and which ones can increase the chances of a website being hit with a penalty by Google. If you’re not a professional, then you might be tempted to use shortcuts or unethical practices that could result in your site being sandboxed or penalized. A professional will stay far away from using unethical search engine optimization methods.
Another reason to choose a professional is they can achieve faster results. Sure, there is no such thing as overnight results with search engine optimization, but they can likely get faster results than you would be able to get on your own. Furthermore, they stay on top of trends and may use something new on your site, and if it works they’ll continue using it or they’ll scrap it if it’s not benefiting your site.
The bottom line is it’s better to use a professional. Unless you have the time and are willing to continue to learn about optimization, then your best bet is to use a professional. In the next section, we’ll provide you with tips on choosing an expert.
First, choose an agency that has helped many clients in Florida. The more clients they’ve provided search engine optimization to, the more experience they will have. An inexperienced agency will likely not know what to do to your website. Only hire an inexperienced professional if they have recently launched a business, but have in-depth personal knowledge and experience using SEO on their own sites.
Second, get a quote. If an agency tells you they charge a flat rate for all their customers, then don’t use them because this is a major red flag. Florida businesses need different strategies from each other, so a one-size-fits-all approach doesn’t work when it comes to marketing. An agency should provide you with a personalized quote.
Third, choose a company that doesn’t guarantee your website is going to land on the first page of Google for extremely competitive keywords. These days it is difficult to rank on the first page because Google tends to give preference to the big guys and the more established sites. However, as your site grows and becomes more competitive, then it will be possible to rank on the first page.
Finally, choose a company you feel good about. Ask them as many questions as possible before deciding whether or not to hire them. By doing this, you’ll eventually find the best agency to handle your search engine optimization.
All you need to do now is hire a professional Florida SEO agency. They will discuss what your goals are, learn about your business and/or website and then they will create a strategy that aligns with your goals. Before you know it, you’ll be reaping the many benefits of search engine optimization.