Years ago, successful SEO was achieved through backlinks and the implementation of keywords. However, the good ol’ days are gone. Nowadays, the search results have become faster, personalized and more accurate as Google has been collecting more information about us, their users.
Although a lot of changes have happened in SEO, let’s take a look at an overview of the most important trends today. Read on to put yourself in a greater position to understand the direction in which SEO is heading. As a strategist, you have to identify a systematic way of integrating whichever SEO services strategy you are using.
Google has reported that 20 percent of the searches done are from voice queries. This comes from the rise in the voice-activated hardware such as the Amazon Echo, the Google Home, and the Apple HomePod. In addition to that, smart phones are integrated with the voice search tools (Siri, Google Assistant) which are addictive especially for millennials.
Since 2015, the number of mobile searches has surpassed those generated from desktops as it was reported by Google. The shift of this behaviour shows that in 2018, the sites that are non-responsive to mobile devices are becoming out-of-date.
In the past years, links have been the backbone of search engines. However, in the current era, the linkless mentions are being used to rank brands and websites. Already, Bing has adopted and patented technology. It is expected that Google will be following this strategy soon.
People want answers immediately. They want to get their problems solved as fast as possible so that they can move on with their busy lives. Slow websites are annoying and users will change to another site that is responsive. According to Google, a site that loads in 3 seconds or less is considered fast.
In 2018, the website user experience is continually being improved by Google to ensure that the content is relevant to the searches done. Websites are friendly to mobile devices and searches are conversational optimized.