Looking to learn more about SEO for Irish customers? Is it a topic you know is very important for a website owner, but don’t really understand the concept quite yet?
If this is the case, you are about to receive a crash course on what optimising your website is all about, how you should approach it, and the challenges you can expect to encounter.
To fully understand the principles of reaching higher rankings and SEO for Irish customers, you have to understand the platforms you are working with. In other words, you need to grasp the dynamics of what these platforms are trying to achieve.
For example, the main fundamental to the biggest search engine (Google) is providing the best user experience. And being focused on the user-experience so heavily has helped this engine to gain its respected reputation.
Learn more at https://moz.com/learn/seo/what-is-seo
If you want your website to rank at the top of a Google search result, you have to add to Google’s user experience. If your site fails to do this, it will fall to the back of the line and lose out on the most valuable exposure on the internet.
The one thing you always have to remember is to cater to your audience and keep them on your site for as long as possible.
Now, the only question is – how do you maintain a low bounce rate, while becoming a relevant and authority website owner?
In a moment, you are going to learn about some of the most effective tactics for ranking purposes. However, keep in mind that SEO, in general, is not limited to these. In fact, optimisation covers a broad spectrum of tactics and executions.
But to give you a better perspective of what you are dealing with, consider the following:
It is critical that your site consists of quality content. And not only should the content inform readers, but if at all possible, it should be useful and relevant to what people are searching for.
When websites fail to deliver in terms of posted content, it dramatically increases their bounce rates and wipes them off the map. So, even if the content is just entertaining, it should keep visitors reading and browsing. And the longer visitors stick around, the more credibility you build with search engines.
While having content is critical, it is just as important to build the content on popular keywords and phrases. Remember, these are the phrases people are most likely going to use, which means the keywords and content should always be relevant to each other.
Few things can enrage a user like when they follow a keyword that leads to something completely different.
The overall design of the site also plays a vital role in how well it performs. And even though search engines are not going to focus on the presentational part of the site, they are going to pay attention to everything else.
A good example would be the navigational aspects, and how easily users move between pages. Are they struggling to work with the site? Or is everything moving fluently?
When you refer to SEO for Irish customers, you can’t skimp on the loading speed of the site. Given that you are catering to an audience with high-speed expectations, everything has to load as quickly as possible.
Just to give you an idea of how impatient people online can be, the maximum time the average user is willing to wait comes to just under three seconds.
With technology only developing faster and faster, it means the devices people use to reach the internet are constantly changing. This also means your site should be able to handle the access from all these devices.
Not only are search engines going to check how responsive your site is, but users are going to actively avoid it.
A solid Irish SEO strategy should always involve some type of link building. This is when you share your links with other sites in the same niche and tap into their traffic streams.
In addition, search engines regard these hosted links as a sign of authority, which helps your site gain higher rankings.
While having popular social media accounts won’t directly add to your website rank, it can be very useful indirectly. However, you need to know what you are doing if you want to make the most out of social media traffic and exposure.
The last thing you should know regarding SEO for Irish customers is the need for consistency. More specifically, once you start the campaign you need to keep going if you want to stay competitive.
This translates into consistently posting articles that people are going to enjoy, finding the right keywords to go with the content, and this is just the start of it all.
There is also the matter of staying up to date with algorithm changes. As mentioned earlier, search engines are hell-bound to keep their users happy, which means they are always tweaking their systems. They are looking for ways to make things more convenient and quicker, and you have to know when these changes happen.
The moment you lose track of where search engines are going, your tactics won’t mean much.
Nobody can deny that a strong optimisation strategy needs to have all of the elements mentioned earlier, as well as a lot more. But getting the time to handle it all – and to do it with skill – might just not be in the cards for everyone.
Luckily, you can hire an SEO expert or firm to handle it all for you. Plus, you won’t have to stress about learning all the details. Instead, you can enjoy building your site and taking it to where you need it to be.