Search engine optimisation has become a lot more complex over the years. There used to be a time when search engine optimisation meant cramming as many keywords as possible into a web page and creating all kinds of links in order to get your website ranked on the first page of search results. Thankfully, that is no longer the case as search engine algorithms have become a lot smarter these days and such spamming attempts to gain rankings in the search engine result pages are banned much quicker than earlier.
For business owners, choosing the right agency for their search engine optimisation requirements can be challenging if they don’t know what they need to look for while research SEO agencies. If you are a business owner and are currently looking to hire the services of an agency to rank your website at the top of search results, here are a few reasons why you should partner with a company such as SEO Doctor Dublin.
If you interview several search engine optimisation agencies, most of the people who work at such agencies, especially in agencies that are not that good at search engine optimisation, will try to mesmerise you with technical terms. In other words, they will never talk about things that matter in the case of search engine optimisation. In fact, the only things that really matters is the results they have achieved for their other clients.
So, the first thing you need to look at when you are researching search engine optimisation agencies is the results they have achieved for other clients over the long term. Long-term is extremely important here. While search engine algorithms have become extremely good at rooting out spam from the search results, it still takes some time. Some agencies or optimisers specialise in using techniques that allows them to get high rankings for a short period of time but they also know that these rankings are not going to stick. In fact, the domains that use such techniques are often penalised permanently by search engines such as Google.
When you work with an agency that utilises such techniques to achieve high rankings for your website, you are putting your entire business at risk. In many cases, the penalty applied by search engines such as Google is temporary in nature and once you get rid of all the wrong stuff done by the agency, there is a chance of recovering your rankings but it will take a long time. In some cases, it may take more than a year.
However, there have also been instances where domains have been permanently penalised by Google and if that is the case with your website, you will have to start from scratch by choosing a completely new domain. Therefore, partnering with the wrong search engine optimisation agency can do a lot more harm than good and most of the business owners are not aware of this aspect of the search optimisation industry. So, be extremely careful when you are researching search engine optimisation agencies.
Another important aspect you need to look at is the team size. There are many one-person agencies run by people out of their basement. Some of these are good but they usually do not have enough time to work for multiple clients. Sometimes, they take on too many clients but are unable to get good results for all of their clients. You do not want to work with an agency that is run by only one or two people.
More often than not, these agencies do not do a good job and they often outsource most of the work to other agencies at a much cheaper rate. In other words, such agencies typically work as a middleman and are unable to offer the quality work you expect them to do. So, when you are researching search engine optimisation agencies, it is important that you take a close look at the number of people working there. Make sure they have multiple teams that can take care of different aspects of search engine optimisation such as the on-page search engine optimisation, local search engine optimisation as well as an outreach team to get high quality links from other domains.
One of the most common misconceptions when it comes to choosing a search engine optimisation agency is that all the agencies offer the same quality of work and business owners should choose an agency that offers them high rankings at the lowest price. First and foremost, you need to understand that SEO optimisation is not a one-shot thing. The campaign needs to be run continuously as the search engines keep tweaking their algorithms in order to stay several steps ahead of spammers. This is the reason, it is recommended to choose an agency based on the results they have achieved for their past clients instead of looking at only the price. If you want good quality work, you will have to pay good money but you should look at it in terms of an investment into your business.
Keep in mind that high rankings for competitive terms have the potential to completely transform your business by bringing highly targeted traffic to your website. In other words, when you partner with the right search engine optimisation agency and they are able to get high rankings for your business, you should be able to make much more money due to higher number of leads and sales. Therefore, you should always look at search engine optimisation budget in terms of return on investment instead of only the price.
As far as SEO Doctor Dublin is concerned, they have been active in this industry for many years and have helped a number of clients achieve high rankings in many different industries. In addition to their search engine optimisation services, they also offer web design services as well as PPC management services. If you are looking to hire the services of a search engine optimisation agency, you should get in touch with the SEO Doctor Dublin in order to understand why they are the right choice for your requirements.
Give a call today to SEO Doctor Dublin.